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Social proof is a psychological and behavioral phenomenon where people mirror the actions of others to determine their own behavior in uncertain situations. First identified by psychologist Robert Cialdini in his work In Visit What Is Social Proof and Why It Works | by Bernicestorer | Jul, 2025 | (https://medium.com/@bernicestorer/what-is-social-proof-and-why-it-works-b46332e4c744)
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