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隨著搜尋引擎的演算法進步，零點搜尋（Zero-Click Search）現象愈發普遍，對 SEO（搜尋引擎優化）帶來了重大挑戰。所謂零點搜尋，是指使用者在搜尋結果頁面上已獲得所需資訊，無需點擊任何網站連結。例如，Google 提供的知識圖卡、即時天氣預報、計算器、匯率轉換等功能，都讓使用者不再需要進入第三方網站。 Visit Cz Marketing (292) | 零點搜尋（Zero-Click Search）對 SEO 的挑戰-seo公司 (https://cz-marketing-226.fra1.digitaloceanspaces.com/research/cz-marketing-(292).html)
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