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在數位行銷領域，SEO 與 SEM 是兩種常見的搜尋引擎策略，但許多人常混淆兩者的差異。簡單來說，SEO（Search Engine Optimization） 是透過優化網站內容與結構，提升自然搜尋結果中的排名；而 SEM（Search Engine Marketing） 則包含 SEO，但更常指的是付費廣告，如 Google Ads。 Visit Marketing (363) | SEO 與 SEM 有什麼不同？搞懂兩者差異-SEO工具 (https://filedn.eu/lxtC6dFlc5qkLyWtpRp8Gdb/search-marketing-495/research/marketing-(363).html)
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