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E-A-T 是 Google 在評估網站品質時特別重視的三個核心指標：專業性（Expertise）、權威性（Authoritativeness）與信任感（Trustworthiness）。這三項原則主要出現在 Google 的搜尋品質評估指南中，尤其針對與健康、金融、法律等「你的金錢與生活（YMYL）」類型內容，更為嚴格。 Visit Marketing (466) | E-A-T 是什麼？Google 強調的專業性、權威性與信任感 -SEO專家 (https://filedn.eu/lxtC6dFlc5qkLyWtpRp8Gdb/search-marketing-431/research/marketing-(466).html)
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