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The document discusses the significance of lead funnels in B2B lead generation, outlining their definition, benefits, and stages. It emphasizes five key stages: awareness, interest, consideration, decision, and action, a Visit Mastering Lead Funnels: Your Key to Optimized B2B Lead Generation | PP (https://www.slideshare.net/slideshow/mastering-lead-funnels-your-key-to-optimized-b2b-lead-generation/269262285)
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