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A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients. Visit Nielsen Norman Group: UX Training, Consulting, Research - NN/g (https://www.nngroup.com/)
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About Nielsen Norman Group: UX Training, Consulting, Research - NN/g
A leading voice in the user experience field, conducting groundbreaking research, evaluating interface usability, and guiding critical design decisions to improve the bottom line.
https://www.nngroup.com/about/
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Login Walls Stop Users in Their Tracks - NN/g
Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the reciprocity principle.
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