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Strategies for distinguishing single malt whisky brands in a crowded market through unique selling propositions (USPs) and storytelling. Visit Single Malts: Carving a niche in the crowded market, ETHospitalityWorl (https://hospitality.economictimes.indiatimes.com/news/speaking-heads/single-malts-carving-a-niche-in-the-crowded-market/112660482)
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