Why Some Consumers Find Sustainable Marketing So Annoying | BoF

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Why Some Consumers Find Sustainable Marketing So Annoying | BoF
www.businessoffashion.com

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

Visit Why Some Consumers Find Sustainable Marketing So Annoying | BoF (https://www.businessoffashion.com/articles/sustainability/why-some-consumers-find-sustainable-marketing-so-annoying/)

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