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Every performance marketer knows the feeling. The budget gets tightened, the CPA targets get more aggressive, and the question inevitably comes up: “Where can we cut?” Too often, out-of-home (OOH) advertising is the firs Visit BillboardMax Cuts Outdoor Ad Costs Without Sacrificing Reach | by Sark (https://medium.com/@sarkarsiam1958/billboardmax-cuts-outdoor-ad-costs-without-sacrificing-reach-f1b9ce30dd49)
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